Saturday, October 17th, 2009
Using Facebook in a veterinary practice is a fairly new concept, so there is very little data available with regard to demographics or statistics. I’ve received a lot of requests about social media data for veterinary practices, but to my knowledge it’s not available yet.
In an effort to educate and share, let’s look at what I have seen in the past six months. I run a very active Facebook page for Broad Ripple Animal Clinic and Wellness Center. There are currently 452 Fans of this practice’s page. Of those Fans, we’d like to take a look at some interesting facts which may help you when using Facebook in your practice.
Please keep in mind this is only a look at a single practice:
- 75% of Fans are women, while 25% are men
- Of the Fan database, 90% of the people who actively leave comments and interact on the clinic’s site are women.
- 42% of the Fan database are between the ages of 25-34
- 23% of the Fan database are between the ages of 35-44
- With a Fan base of nearly 500 Fans, you can expect approximately 50-60 “interactions” from Fans, if you are doing a good job with frequent postings that draw comments and “likes”
While this data is limited and is the product of one veterinary practice, it is a place to start. With these statistics in mind, you can view your own page’s demographics and have something to use as a comparison. Perhaps it will also help you in targeting your practice’s Facebook audience. Please leave comments on this blog, if you’d like to contribute your practice’s Facebook statistics. This is a rapidly growing area and the more information we have, the better it will be for the veterinary industry.
Tags: demographics, Facebook, Fans, interactions, online veterinary demographics, statistics
