Wednesday, March 10th, 2010
It has been several months since I las
t published demographic data from our clinic’s Facebook Fan page. Our page has been up for more than six months are we now have 594 Fans…pretty respectable. The Fans breakdown to 75% women to 25% men. By breaking down the demographic even further, we can get a real feel for who our Fans really are:
- 48% are women ages 25-44
- 15% are men ages 25-44
- 10% are women ages 45-54
- 4% are men ages 45-54
If you are managing your practice’s Facebook Fan page, it’s important to periodically monitor the demographics of your Fan base. This will help you decide what material is most appropriately suited for posting, in order to create interactions with your clients. Pay attention to the interactions you get each week:
- How many interactions are you getting each week?
- How many comments?
- How many likes?
- How many wall posts?
For comparison purposes, I am seeing on average 60 interactions each week (combination of likes, wall posts, and comments with comments being the majority of interactions). I am also averaging 40 “active” clients each week (of the 594, the number of Fans who are interacting with the practice). What causes interactions?
- Humor (jokes, riddles, cartoons)
- Photos of pets
- Direct questions
- Obscure animal facts
What does that have to do with your practice? Lots!! If you feed your clients dry, boring medical “stuff” constantly, they will stop listening. What is interesting to “us” is not necessarily interesting to your demographic….which is why you need to know who you are speaking to in this forum.
There’s one more wall post you need to mix-in with your humor, photos, facts and questions and that is links to your website and blog posts. You won’t get many interactions on the Fan page, but what you will see is a steady stream of clients visiting your blog from your Facebook Fan page. This will create solid information on what blog stories your clients are interested in, and then you can create more along that train of thought.
Are you getting pretty savvy with this whole social media thing? Do you have someone on staff who loves to talk about their “passion” in veterinary medicine? Maybe you have a doctor who is really, really into avian and exotic medicine….or maybe you have a Technician who lives and breathes for fighting pet obesity…start your own radio show! We launched our new radio show, called Bark at Brad on BlogTalk Radio last week. We set-up our account, planned our weekly topics, and launched our Facebook Fan page. Then we let our main clinic Fans, and our Bark Tutor School for Dogs Fans, and our personal network of friends know about Bark at Brad. In less than a week, Bark at Brad has 318 Fans! That is the power of social networking!
