TweetI work in a large veterinary practice. It’s actually more than just a veterinary practice—-we have two locations that are located half a mile apart. Add in a full-time dog training facility a mile away at a stand alone location, an employee daycare (for the 2-legged children of our employees), and a management consulting firm, [...]
TweetIf your practice’s veterinarians are struggling with maintaining a healthy work-life balance, technology can help them out! Last week, ExactTarget launched the findings of their 2012 Channel Preferences Study. ExactTarget asked 1,500 Americans 15 years and older, about their usage of email, social media, and texting. Think social media is where your clients want to [...]
TweetAll this social media stuff….we hear about it day after day, to the point where some have thrown up their hands and said “What’s the big deal? I’m on Facebook….I’m doing it! But what’s it doing for me?” That very question from a friend last fall, led me to a weeklong experience of teaching social [...]
TweetI have a friend in Savannah, GA who does individual performance reviews on a quarterly basis. I am in total awe of her ability to do this (without flinching) for a staff of 20+ team members. And knowing her as I do, I’m sure she does it very well. I have been failing miserably at [...]
TweetThe Canine Colors certification program has been remodeled into an online experience, making it easier for veterinary practices to bring the Canine Colors tools into their practices. The first online certification will take place on March 13-14, 2012 and will be taught by my good friend and Master Facilitator, Brad Phifer, CBCC-KA, CPDT-KA.
TweetAre you managing your clinic’s social media or is it managing you? This is a huge concern for many practices, because by and large we are already very busy people whose main focus is on the care of our patients. If you are hesitant to get involved in the online world, let me reassure you [...]
TweetIt’s Day 2 from the North American Veterinary Conference and I’ve been experimenting with fresh technology that enhances the conference attendee’s experience: an app! The NAVC app was brought to my attention the day before the conference started by way of an email welcome announcement from NAVC. This free download was designed so that you [...]
TweetOne of my favorite bloggers is Chris Brogan. I subscribe to his e-newsletter and try to keep up with his blog posts. He also wrote one of my favorite social media books Trust Agents, with Julien Smith. Today, I received an email from Chris that I found inspiring at this time of year and it [...]
TweetNo matter what kind of year 2011 has been for your practice, as managers and owners it’s that time again—time to set goals and budgets for the coming year. I can’t imagine any practice not setting growth goals, and laying plans for how they hope to accomplish next year’s growth. How many of you plan [...]
TweetSeveral weeks ago, the Broad Ripple Animal Clinic and Wellness Center’s Facebook page passed the 2,000 “likes” mark. It has been a slow and gradual process where we have nurtured the fire we kindled a few years ago as part of our social media strategy. It seems like just yesterday that we passed the 1,000 [...]
