Are you managing your clinic’s social media or is it managing you? This is a huge concern for many practices, because by and large we are already very busy people whose main focus is on the care of our patients. If you are hesitant to get involved in the online world, let me reassure you [...]
It’s Day 2 from the North American Veterinary Conference and I’ve been experimenting with fresh technology that enhances the conference attendee’s experience: an app! The NAVC app was brought to my attention the day before the conference started by way of an email welcome announcement from NAVC. This free download was designed so that you [...]
One of my favorite bloggers is Chris Brogan. I subscribe to his e-newsletter and try to keep up with his blog posts. He also wrote one of my favorite social media books Trust Agents, with Julien Smith. Today, I received an email from Chris that I found inspiring at this time of year and it [...]
No matter what kind of year 2011 has been for your practice, as managers and owners it’s that time again—time to set goals and budgets for the coming year. I can’t imagine any practice not setting growth goals, and laying plans for how they hope to accomplish next year’s growth. How many of you plan [...]
Several weeks ago, the Broad Ripple Animal Clinic and Wellness Center’s Facebook page passed the 2,000 “likes” mark. It has been a slow and gradual process where we have nurtured the fire we kindled a few years ago as part of our social media strategy. It seems like just yesterday that we passed the 1,000 [...]
It was about this time last month that I was heading to Spain with my family. It wasn’t your everyday family vacation, though—-I had been invited to speak at the VI Foro Pfizer Animales De Compania 2011 in Valencia, Spain. My topic? Social media for veterinary professionals. When I published my book earlier this year, [...]
One of my newest “promoted-from-within” managers just experienced the dreaded sound of silence. You know the one…..it’s where you walk into a busy room at the clinic (like the treatment area) and the room falls to a hush. Everyone stops what they were talking about because “someone in charge” just walked through the door. This [...]
On the road again….it seems like I just got home from a whirlwind trip to Sacramento and Reno in less than 48 hours, just last week. Oh yes, that was just last week! Here I am on the road again, and I find myself in Washington, DC attending BlogPaws 2011. This is my third BlogPaws [...]
Coleen Ellis opened the first standalone pet funeral home in the United States, Pet Angel Memorial Center, here in Indianapolis. I met Coleen several years ago when she visited Broad Ripple Animal Clinic to discuss her new business. Right away, I felt that Coleen was doing something very special, and that she herself was unique. [...]
Opening your practice up to the idea of social media is like opening up a can of worms. You’ve started your practice’s Facebook page, you’re using Twitter and things seem to be running smoothly. The next thing you know, you’re opening a “friend request” from a client….now what?
